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Eid Mubarak from Ogilvy Noor!
Celebrating the hajj pilgrimage and Eid ul Adha, the Festival of Sacrifice The hajj pilgrimage is one of the most distinctive features of Islam, and a major occasion in the annual Muslim calendar,...
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The Friday Round Up (2 Nov): halal cosmetics, Turkish beaches, Indonesian...
It’s Friday once again, and this time we come to you following the celebration of Eid ul Adha, the Festival of Sacrifice. This is one of the two major celebrations of the Islamic calendar, the other...
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The Friday Round Up (9 Nov): popstars, halal superbrands, wedding trousseaus...
The year according to the Islamic calendar comes to an end next week, so watch out in the coming days for our guide to understanding why the Islamic year is a lunar calendar, when the Islamic calendar...
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How to understand the Islamic new year, the crescent moon and Muslim seasonality
In the Islamic calendar, today is the 1st of Muharram, of the year 1434 After Hijrah. It’s the first day of the Islamic year, and so we’re taking a look at how the calendar works, how and why it’s...
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The Friday Round Up (16 Nov): Muslim soap operas, ‘green’ news, Mughal magic...
Welcome to this week’s Friday Round up. As the Islamic year begins, we spend time looking at how this affects Muslim life and what marketers need to understand. And we bring you the best of insights...
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The Friday Round Up (23 Nov): rosewater, ad spending, aromatherapy, the...
Welcome to this week’s Friday Round up bringing you the latest news and trends from around the world about Muslim consumers. Cheat sheet: sharp insights into Muslim consumer markets this week GCC ad...
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The Friday Round Up (7 Dec): Reporting from the World Islamic Economic Forum
Hello, salam, and welcome! This week Ogilvy Noor has been at the 8th World Islamic Economic Forum. It’s been a fantastic week with high profile dignitaries from around the world, and 2100 delegates...
View ArticleRevolution unveiled: How Muslim women are driving innovation
At the 8th World Islamic Economic Forum, Ogilvy Noor’s Vice President Shelina Janmohamed spoke about the rising power, influence and expectations of Muslim women, and how they are spurring on...
View ArticleMuslim world is open for business
We are posting this article here first published in The National (a little belatedly, as the forum began 4th December) as an insight into the growing opportunities among Muslim consumers, and why...
View ArticleYear in review 2012
In the last 12 months, awareness, interest and brand engagement with the Muslim consumer has continued on a steep upward curve. From an Ogilvy Noor perspective we take a look back at the events, ideas...
View ArticleMuslim consumers: A trillion dollar market
An interesting opinion piece talking about the growth of business engaging with Muslim consumers, from one of the industry’s most passionate advocates. Published at World Finance. Tun Musa Hitam,...
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First Friday Round Up of 2013 (11 Jan): tourism, crowdfunding, connectivity,...
We’re barely into 2013 and we already have plenty of new developments and trends to report about Muslim consumers around the world. But before we jump into our insights, a little reminder about our...
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The Friday Round Up (18 Jan): Istanbul in London, Vimto, infographics, hip...
It’s Friday, and we’re back with the best round up of news in the world of building brands with Muslim consumers! Sharp insights from Muslim consumer markets this week Meet the man who made Vimto the...
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A fine fragrance: blending traditional calligraphy and perfume artistry with...
Our latest AdCritique is published, looking at one of a growing number of perfumes aimed at the Muslim Middle Eastern market. Perfume is one of the great delights of the Muslim world, combining...
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Celebrating the Mawlid, the birthday of the Prophet Muhammad
Mawlid celebrations in IndiaThis week around the world, Muslims are celebrating the ‘mawlid’, the celebration of the birth of the Prophet Muhammad. For many Muslims this is a longstanding historical...
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The Friday Round Up (25 Jan): mawlid, frankincense, AdCritique, shishipupu...
Hello and welcome to this week’s Friday Round Up! This week Muslims around the world are celebrating the mawlid, the birthday of the Prophet Muhammad. It’s a time of great joy and celebration. In depth...
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Ogilvy Noor on FT.com: Marketing to Muslim tourists
This article was published today on FT.com By Shelina Janmohamed of Ogilvy Noor In cold, wintry London, Ahmed and his wife have recently returned from their honeymoon in the Maldives. In their late...
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January Muslim consumer briefing
Every month, Ogilvy Noor publishes a monthly Muslim consumer briefing. Here’s the most recent one from January, in case you missed it. You’ll also find our entire archive of newsletters here. If you’d...
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Friday Round Up (8 Feb):hip hijabs, South African Muslim history, pork DNA,...
Welcome once again to Ogilvy Noor’s Friday round up. This week we’re look at topics as diverse as South African museums, hijab heebeejeebees, pork DNA (yes you read that right!) and online Arabic...
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AdCritique: Muslim tourists want to travel in halal confidence and style
In our latest AdCritique, we look at a brand that is targeting the growing Muslim tourism market. In 2011, Muslims spent an estimated $126bn on travel and tourism. Muslim travelers are looking for the...
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